At ITER IDEA, our mission is to help manufacturers adopt AI for smarter scheduling and capacity planning, enabling them to optimize operations, save time, and make data-driven decisions. This mission has taken us beyond Europe and the UK, all the way to the United States.
Our goal in the U.S. is the same as it has always been: to understand the real challenges manufacturers face and demonstrate how AI can make a tangible difference in day-to-day operations. In order to get the most out of this experience we are collaborating with the WCTC Applied AI Lab in Pewaukee, Wisconsin, to bring this mission closer to reality.

As part of this initiative, we are organisize AI discovery sessions with manufacturers. These are 15-minute, hands-on conversations designed to gather insights about the specific challenges companies face when managing resources, schedules, and capacity. By understanding these real-world pain points, we can continue refining our AIRP platform, ensuring it addresses the most pressing operational challenges, such as task allocations on the production line for example.
AIRP allocating human resources to their production lines matching dozens of constraints.
Two-way learning opportunity
Manufacturers gain insights into how AI can be applied practically in their operations with a better understanding of the policies that need to be in place to the adoption within their facilities. Participants in the sessions will also be highlighted at gener8tor’s event on December 10th.
ITER IDEA has the opportunity to pich the new advancement of the AIRP platform.
By keep learning ourselves we believe AI is not an industry itself but a practical tool for different industries. By applying what we have started in Europe: by helping manufacturers adopt AI in ways that are simple, actionable, and effective.

